How it all started
ABOUT APEX SURF CO.
Born in the heart of South Florida, Apex Surf Co. is more than just a clothing brand—it’s a way of life. Founded in the summer of 2022, we set out to create high-quality, durable clothing built for those who push limits, chase adrenaline, and live for the ride. Whether you're carving waves, bombing hills, or pumping iron, our gear is designed to keep up with your relentless pursuit of adventure.
At Apex, we believe in fearless expression and unbreakable style. Inspired by the raw power of the ocean, the grit of the streets, and the rush of the unknown, our designs embody the spirit of those who refuse to settle. Every piece is crafted for comfort, performance, and durability—because life is too short for anything less.
Join the movement. Stay wild. Stay relentless. Stay Apex.
APEX is led by:
- Ryan Newman - Founder & Lead Designer
Our Core VALUES
WHAT IT MEANS TO BE APEX
Our values are essential to enjoying life
Fearless Living
Embrace the unknown, take risks, and push boundaries.
Relentless Pursuit
Never settle. Keep striving for the next challenge.
Authentic Expression
Be unapologetically yourself, both in style and spirit.
Freedom & Adventure
Live untamed, ride hard, and explore without limits.
Community & Connection
Support and inspire like-minded thrill-seekers.
Respect for the Wild
Protect and honor the ocean, land, and everything that fuels the adventure.
Resilience & Strength
Get up, keep moving, and never back down.
How to Reach US
GET IN TOUCH
For general business enquiries please email:
info@apexsurfco.com
For all customer service enquiries please Contact us